Gift Card Program Overview
Gift card programs can improve your customer loyalty and increase your profits. You can customize your program with standard denominations for every card or varying amounts. Cards hold no cash value until activated at a register, virtually eliminating the threat of theft. This allows cashiers to emphasize your gift card program with cards on hand in front of registers.
When a customer makes purchases using a gift card, the cash value will decrease until they have spent the amount of the card value. You can further customize your gift card program by making gift cards reusable and rechargeable in-store or online.
Consumer surveys show that more than half of all gift card holders will make two or more trips to a store to use up the cash value on their gift cards. More than one in ten customers will not use up the entire value of their gift card. Many customers will use up the value on their card and spend additional money at your store during the same visit.
Loyalty Card Program Overview
Customer loyalty programs generally fall into one of three categories:
• Instant Reward - A reward is automatically given to cardholders when they reach a certain number of points, purchases, or visits.
• Graduated Reward - A reward program that lets cardholders save points until they want to cash in. Receipts can be printed with usage to show the cardholder the number of points accrued.
• Rebate Program - Rebate programs allow you to offer customers a cash rebate. You can set the rebate at fixed percentage, or you can set the percentage based on time of day or day of week.
Loyalty card programs can improve your customer loyalty and increase your profits. It is more cost-effective to market to your current customers than it is to reach out to new ones. A customized loyalty program can help you not only retain your customers, but increase spending and frequency of visits as well. We can help you customize a program that will most benefit your customers.
We offer your business the means to create and implement an easily managed loyalty program. You can add customer data to a loyalty card number both at the point of sale terminal or the web. You will be able to market to your customers in a variety of ways, including customizable receipt messages to encourage return visits and increase spending. Our services allow you to send out messages via SMS and e-mail, allowing you to increase revenue on slow days or market to specific consumers for special events and promotions.
With our expertise in loyalty, we will be able to assist you every step-of-the way to create a program that is both profitable for your business and valuable to your customers.
Why Consumers Love Gift Cards • High-tech, upscale form of payment • Convenient - No manual handling of paper • Allows specific benefits • Great for co-workers, teachers, kids or service personnel Why Owners and Managers Love Gift Cards |
• Consumer spending is 46% higher with companies that offer loyalty card programs • Companies can increase revenues by almost 50% by retaining 5% of their customers • Loyalty Programs encourage existing customers to return more often and spend more money • Loyalty Programs entice new customers to come back • Customers feel appreciated when offered a reward for spending money at places they already visit • Participation in Loyalty Programs is up 20% in the past two years • Studies have shown that 60% of consumers say that a loyalty card program is important in their shopping decisions • Consumers participating in a Loyalty Program are more likely to recommend your establishment to their friends • Provides demographic information on consumers • Acts as a “mini billboard” in your customers wallet • Can be used in conjunction with a gift card program |
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Give us a call
A professional Fidelity associate
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1-888-847-2627
Give us a call
A professional Fidelity associate
looks forward to helping you
1-888-847-2627
